外贸客户还价怎么回邮件？外贸大拿应对客户还价的邮件示例

外贸销售最重要的就是与客户谈判的过程了。外贸新手们好不容易有了一个客户，假如谈判环节中技巧不到位，那就失去一个潜在客户了。所以当我们已经给客户报完价格之后，除开不回复的客户，假如客户回复供应商，基本上肯定会讨价还价，那今天我们就来模拟一下当客户与你讨价还价的时候，应该如何应对。

模拟谈判双方邮件：

Dear sir,

Hi!This is Jessie from *** company.

王先生，您好！我是某某公司的Jessie.

I have checked the price list.We really have interest in the model you provide.Honestly,the price is too high. Many other suppliers also have cheaper price.

我已经查收了你的产品报价了。我们对这个型号非常感兴趣，但老实说，您提供的价格很高，很多供应商的价格比你的价格更低。

I understand that your product may have some advantages but your price is too stiff.As you know, we are one of the biggest distributor of Baby Cribs in Singapore.We always buy in bulk,and we place order every single month.Actually our expected price is two dollars less than the price you offered.

我理解您的产品有一些技术优势，但是您的价格实在是太高了，正如你所知，我们是新加坡婴儿床的最大分销商之一。我们总是大量采购，并且每个月都下订单。事实上我们期望的价格比贵司报价要少两美金。

We’re looking forward to cooperating with you. So pls let us know your comments ASAP, thanks.

我们十分期待与贵司合作，所以请尽快告诉我们贵司的想法，谢谢。

Best regards,

Stephen

点评：客户收到产品报价后，百分之百都会像上面那样讨价还价，就算价格不贵也会说价格很贵，现在几乎没有立马就下单的客户。那么我们应该如何回复客户的讨价还价的邮件呢？以下是一个较好的回复案例。

Dear Jessie,

Thank you for your reply.

Jessie，感谢您的回复。

We understand that price is essential if we sell to Singapore market. But for your information, for the past 5 years of exporting our products, we only receive 5% of average level of client compliant in our industry. Default products costs high for after sales services including cost for shipping，replaced components，ect. 

我们知道价格对于新加坡市场的重要性。但是望您知悉，在过去的五年里，我司产品的客户投诉率是行业平均水平的5%。产品故障会导致售后服务成本高昂，包括运费和更换零配件的成本等。

Our price include 3 years of guarantee,one more year than most of our competitors. The slightly higher price of our products goes to the better materials and more complete and strict testing.

我们的价格包含三年质保，比大多数竞争对手多一年。稍微高出的价格，主要用于采购更优质的原材料，以及进行更完善和严格的产品测试。

Your expected price is too low.We’ll never be able to come down to your price.The gap is too great.However, I think it unwise for either of us to insist on our own price.How about meeting each other halfway and each makes a further concession so that business can be concluded？We will make a reduction of one dollar in our price.This is our bottom line.

贵司的期望价格实在是太低，我们绝不可能将价格降到那么低，这之间的价差太大了。但是我们双方继续坚持自己的价格是没有意义的。能不能互相做出让步？各方都再让一半，生意就能成交了。我们在原价的基础上再降一美金，这是我们的底价了。

Please let us know your comments thanks.Looking forward to cooperate with your company as soon as possible.

请告诉我们贵司的想法，很期待能尽快与贵司合作。

Best regards，

Wang

点评：小伙伴们知道如何应对客户的降价要求了吗？先表明自己价格高的原因，优于其他同行的特点，展现自己不一样的地方，最后直接表明自己的态度，不可能降价那么多，最多只能说降价一点，各退一步。